2012 London Olympics – Interesting Logo ???

Mon, 07/18/2011 - 18:13 —swatikundu

The 2012 Summer Olympic Games, officially known as the Games of the XXX Olympiad, are scheduled to take place in London, United Kingdom, from 27 July to 12 August 2012. London will become the first city to officially host the modern Olympic Games three times having previously done so in 1908 and in 1948.

They paid about $1 million to have the logo designed by by  Wolff Olins.
It shows the numbers 2012 in a design aiming to appeal to today’s Internet generation.